Monthly Archives: October 2014

“The Candidate Experience Is Getting Worse.” – Kevin Green

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The experience employers give potential employees is getting worse. All the figures show that while we spend a huge amount of time creating employer brands, streamlining recruitment processes and trying to use technology to improve the candidate experience, it’s actually going in the other direction. What’s going on?

As part of the Recruitment and Employment Confederation’s (REC) Good Recruitment Campaign, we brought experts and eight companies from different sectors together to explore how they could improve their recruitment processes.

Here are the facts:

  • Recent data from the Corporate Executive Board (CEB) shows that candidates who have a positive experience put in more effort in the job, to the tune of 15%.
  • Those who have a positive recruitment experience are also 38% more likely to stay with that employer than those who didn’t.
  • Candidates share their poor experiences with others. An amazing 83% tell friends and family while 64% take to social media.

Three examples that underline why it’s so important we get recruitment right. But mystery applicant research shows only 5% of candidates say they had an excellent experience and 26% a good one. A whopping 48% say they had a poor or very poor time when seeking a new role.

The two areas where businesses get it wrong are in keeping candidates informed during the process, mentioned by 58% of applicants, and how we made the candidate feel during the whole journey. Just over half said they didn’t feel that they were treated as an individual.

Often the challenge is attracting the attention of both active and passive candidates. Then making the process quick, effective and as straight forward as possible for the candidate, while not adding huge complexity or cost onto the potential employer. Some clear and consistent lessons have emerged from both the experts and practitioners:

1) Make sure your website and employer brand is attractive to passive candidates. You should explain what your process would be like if they decide to apply. The key is being explicit, so you’re actively managing their expectations from the beginning.

2) Early self-screening by candidates helps route out those who don’t fit your requirements. Good for them, but also for your business because you don’t receive applications that don’t meet your criteria. Make job requirements clear and easy to find so applicants can make up their own minds about whether they fit the role.

3) For volume recruiting, it’s important that your technology or applicant tracking system can provide early and clear feedback to every applicant, even if they have not got past the first stage of the process. Even some generic feedback, for example wrong experience or qualifications, is better for the candidate than hearing nothing.

4) Ensure line managers understand, and have bought into, the company’s candidate expectations. Stories of processes taking three months and involving more than four interviews are not uncommon. So be explicit with the candidate if this is likely to happen and keep your managers to agreed deadlines.

5) Communicate throughout the process. Firstly set out whose job it is to talk to the candidate: is it HR, line manager or recruitment consultant? The rule should be an email or a call after every significant touch point in the selection process, but who makes sure that this has happened?

6) Ask candidates what they think of your process. It sounds straightforward but only 11% of employers currently ask for candidate feedback. Make sure you don’t just ask the ones who get the job. Regularly review the findings with all those involved and take action. This instills a continuous improvement mentality. Don’t forget to communicate your plans to all the key players internally and externally.

Kevin Green is chief executive of the Recruitment and Employment Confederation

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ASEAN Tourism Forum (ATF) 2015

(Photo: Courtesy of Hotelier Indonesia)

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Strong support for 34th ASEAN Tourism Forum to be hosted in Myanmar next year

16 September 2014 – Industry response for next year’s ASEAN Tourism Forum (ATF) has been positive, with over 350 TRAVEX (travel exchange) booths contracted and some 550 applications for the Hosted Buyers Programme. The TRAVEX sellers, made up of suppliers of ASEAN travel and tourism products and services, come from the 10 member nations of ASEAN – Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam – and together will take up 8,000 square metres of space.

ATF aims to promoting ASEAN as a single destination and hosting of the event is rotated among the member countries each year. Participation from host country Myanmar is at an all-time high. U Phyoe Wai Yar Zar, Chairman of Myanmar Tourism Marketing (MTM), said,

“The local hoteliers, tour operators and other players in the industry are very much looking forward to next year’s event, this being the first time that ATF is coming to Myanmar. It will be our opportunity to share our country’s rich history and culture with the rest of the world.”

MTM is a non-governmental, non-political and non-profit organization that functions as the marketing arm of Myanmar Tourism Federation, under the guidance of the Ministry of Hotels & Tourism of the Republic of the Union of Myanmar.

Accor, the world’s leading hotel operator and market leader in Europe and Asia Pacific, which is participating in ATF 2015 as a TRAVEX seller, is optimistic about Myanmar’s tourism future. Mr Philippe Battle, Accor’s Area General Manager for Myanmar, said, “Myanmar is a promising market and a new frontier for us in Asia. We have one hotel open in Myanmar – MGallery The Lake Garden Nay Pyi Taw, and a Novotel resort in Inle Lake scheduled to open by October 2014, followed by a Novotel hotel in Yangon. Next year’s ATF in Myanmar will help showcase the country’s potential and we are confident that we will see a rapid growth in bookings in the years to come.”

Backed by major companies

Local Myanmar conglomerates have also shown strong support for ATF 2015. To-date, the organizing committee has secured sponsorship from private banks, multi-industry conglomerates and Myanmar’s newest international and domestic airline.

. Official Bank Partner : C B Bank

. Official Tourism Partners : KBZ Group, Htoo Group, Max Hotels Group

. Supporting Airline : Golden Myanmar Airlines

The signing ceremony between representatives of the sponsors and organizer of ATF 2015 took place at Royal Ace Hotel in Nay Pyi Taw earlier today. Said U Thein Htwe, Vice Chairman of C B Bank, “It is an exciting time for Myanmar, and for our local tourism industry. We are delighted to be a part of it by supporting ATF as its exclusive official bank partner.”

U Khin Aung Htun, Joint Secretary of Myanmar Tourism Federation, the organizer of ATF 2015, said, “We are very pleased to have the backing of the local private sector companies for ATF and are confident that together with the support of the Myanmar government and all other industry players, ATF 2015 will be a highly successful event and a milestone for our country.”

In addition, Cable News Network (CNN) has confirmed their support for ATF 2015 as its Official Broadcast Media and will jointly promote the event with the organizer. CNN will also host a luncheon for the tourism ministers and heads of National Tourism Organizations (NTOs) of ASEAN and other Asian countries during ATF 2015.

International standard MICE venue

The official venue for ATF 2015 has been confirmed as Myanmar International Convention Centre (MICC) 1. The key components of the official ATF 2015 programme, such as TRAVEX and ASEAN Tourism Conference, will be held at the newly completed 60,000 square metre exhibition and convention centre. The venue has hosted numerous national level meetings and international business events, including the recently concluded 24th ASEAN Summit.

Themed ‘ASEAN – Tourism Towards Peace, Prosperity and Partnership’, ATF 2015 will be held from 22 to 29 January in Nay Pyi Taw, Myanmar. It is hosted by the Ministry of Hotels and Tourism of the Republic of the Union of Myanmar, organised by Myanmar Tourism Federation and managed by MP Singapore and Myanmar Ventures Group. Limited exhibition space is available and those keen to participate are advised to apply online ( as soon as possible. Application for the Hosted Buyer and Media Programmes will close on 15 October.

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